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Tools for under­standing customer behavior on digital platforms

Teams optimizing digital products such as mobile apps or cloud services need better ways to understand how customers actually use these products: what delights them, what frustrates them, what persuades them to stick around or move on. Amplitude’s analytics platform helps companies gather real-time data on customer actions, visualize customer progress through an app or experience, segment audiences into cohorts whose behavior can be understood and predicted, and test ways to increase engagement and growth.

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